Daily advices
The Ask.NAOS platform includes all information about the 450 formulas, 650 ingredients and 40 patents that NAOS uses in its product formulation. Search the website or scan the QR code on the back of each product to find out exactly what you need to know.
Wouldn’t it be great to know what you are applying to your skin, so that you could make your own reasoned and enlightened decision about the skin care products you use? It’s now possible with Ask.NAOS, the online platform that reveals the composition of all products from each of NAOS’ three brands: Bioderma, Institut Esthederm and Etat Pur.
NAOS was the first company to transparently explain and help decode all its formulas, including ingredients, patents and technologies, for all its products. We want you to know exactly what you’re putting on your skin. Beyond the ingredients themselves, each formulation is further explained so that you know what it is doing for your skin. By reading about the ingredients, their role and their origin, you have a much better appreciation of how you are caring for your skin: why each ingredient is there and how it’s helping your skin. By sharing this information with you, you can choose yourself the skin care products that suit you best.
It’s really easy to find out all about the ingredients in our different skin care products on the Ask.NAOS platform or with the QR code on the back of each.
Scan the QR code on the back of each product, or visit Ask.NAOS.com.
You can easily access and explore all the information you need online.
You can also view our products’ ingredients and composition in the Our Products section of our web site.
To help you understand everything about your skin care product, we present ingredient formulations in three different ways so that you can discover and decode all aspects of a product’s formula.
First, ingredients are grouped into families according to their role in the skin care product.
Represented in smaller- and larger-sized rectangles, you immediately understand the different families of ingredients and their proportion in a product’s composition: moisturising, soothing, patents and technologies, preservatives, texture, to name a few.
Second, ingredients are listed using INCI names and classified in three main categories.
Each ingredient is listed separately, from highest percentage to lowest, and colour-coded to show if it’s included for the skin care product’s specific action, for texture and sensory appeal, or to protect and preserve the product.
Third, clicking on any ingredient reveals its nature, role and origin.
Nature: What is it? A vitamin, plant extract, vegetable oil…
Role: What is it for? Moisturising, soothing, cleansing, gelling…
Origin: How is it sourced? By extraction of a plant or mineral, by biotechnology, by synthesis…
The INCI list (International Nomenclature of Cosmetic Ingredients) became the mandatory nomenclature for cosmetics in 1999. Created in 1973 by an American association, the list provides the systematic names that are internationally recognised to identify cosmetic ingredients.
The INCI list includes 30,000 ingredients for use in daily cosmetics. Bioderma, as NAOS brand, voluntarily limits itself to just 2%, or 650, to reduce the risk of reactions and irritating skin.
Atoderm Intensive Baume is for atopy-prone skin. It is designed to soothe skin, reduce itching and strengthen the skin barrier.
We’ll look at one technology in particular: Lipigenium™ technology. When you click on it, you read, ‘The skin has a natural barrier function protecting it from the environment. In the event of dry, atopic-prone skin, this barrier lacks lipids and proteins and no longer plays its role. The Lipigenium™ technology restores an effective skin barrier.’
When you click on the ceramides np, ap or eop, you find out that:
With the exclusive Lipigenium™ technology, Atoderm Intensive Baume provides you with three lipids naturally found in your skin that are lacking in skin prone to atopic eczema. As you can see on the list of ingredients, these are ceramides NP, AP and EOP, better known as ceramides 1, 3 and 6.
Ask.NAOS is available for everyone to use, whether you are keen at reading between the lines of skin care product ingredients and composition, or simply want to know more about what you’re using. We have made the information easy to use and educational, to be sure that it is helpful for you. There is no need for you to download anything. We chose not to make an app, but to host a website that is accessible on your mobile and desktop, anytime, anywhere.
With transparency comes trust. In being open about our skin care product ingredients and formulations, we hope to reassure and empower you with regards to your skin’s health and how you care for your skin.
